Why User Experience Is Such A Key Factor In Success

Fulfilling the wants and needs of the user should be the first consideration for anyone developing a mobile app. This means that developers should not focus on what they themselves want the final product to turn out as – instead they should be focused on how the user will interact successfully with the product.

Resources such as this article and this excellent customer onboarding and UX guide published by Swrve, will make the concept of User Experience easier to understand.

User Experience

Catering to user experience means making the app easy to navigate without having to waste time on unnecessary steps. This needs to be handled carefully – make an app too simplistic and it may not fulfill all the user’s needs.

Everyone makes mistakes – that’s why it is crucial to the overall user experience to ensure any errors made by the user can be corrected easily. If these mistakes cannot be altered, users may be discouraged from using the app.

As users get more familiar with an app it is important that there are shortcuts in place to allow for faster navigation. Having to go through the same process time after time can be frustrating. This can have a negative impact on the overall user experience and can create a negative perception of the app’s usefulness.

So how can successful user experience be created? There are a few key steps to take before the final app can be unveiled as a finished product.

Survey The Target Audience

Even before designing the first prototype for an app, make sure to survey the target audience with some basic questions about usability. First ask why the audience would use such an app. It is no good developing something if the target audience can find no decent reasons as to why they would need this app – that would show there is no demand for the product. Secondly ask how frequently they would use it. This indicates how indispensable the app is – if more people are saying that the app would come in handy either every day or extremely frequently then that is a green light to proceed with prototyping the app.  If more people say that the app would only be useful occasionally then it may be time to go back to the drawing board.

Test A Prototype

The next stage of user experience is testing a prototype. Giving this to potential users is a good indicator of how the app meets wants and needs, and whether the prototype needs improving upon. Take both negative and positive feedback on board in order to refine the prototype. Repeat the testing process until satisfied that it meets the user experience criteria.

developing a mobile app

Ask For User Feedback

Don’t think that releasing the app is the end of thinking about user experience Once the app is on the market it is crucial to get regular feedback from users to iron out any glitches or usability issues. Failing to take these issues on board can cause users to be discouraged from continuing with the app.