If your business is not marketing for mobile users, your company will suffer a devastating disadvantage against competitors. Mobile usage is rapidly increasing into the billions. More and more people are going online using their smartphones and tablets, and even more are using apps to buy products. Your company may be setting itself up for a loss if does not join the mobile bandwagon. Your company will certainly benefit from investing in mobile marketing. Follow the tips below to get you started.
1.Make Websites Mobile Friendly
In order to reach potential customers who browse the web with handheld devices, your site must be easy to navigate with a phone or tablet. Your website should be specially optimised to fit the small screens of handheld devices, and load fast using slow and sometime unreliable cell phone connections. You will, essentially, need to redesign your website for mobile devices. Don’t wait too long as this is the first step to entering the mobile market.
2.Design Device-Specific Content
If you create an app, it won’t work the same on an Android smartphone and an Apple iPhone. Handheld devices from different companies use different operating systems. Your website and apps should therefore be device specific to reach customers without problems. Also, different handheld devices may have different features that your marketing plan could exploit. For example, an iOS developer Australia can create highly targeted content for Australian mobile users of Apple products like the iPhone and the iPad. You will have to find an Android developer to make the same content optimal for smartphones. Generic content are less likely to reach your intended audience. You should, therefore, be as focused as possible.
More than with web content, your mobile content should be location specific. Mobile phones are highly optimised for GPS tracking and location-based advertising. For example, if a customer in Sydney is looking to buy flowers online, he or she will prefer businesses based in Sydney rather than in Perth. Say your company sells bread in Sydney, so if a user is looking to buy bread in Sydney, your company should appear on top of the search results to make that particular customer choose your product. Therefore, localise all your content for mobile users. Get listed on Google maps, and target geographical keywords. Don’t forget that possibilities are endless for localised mobile content.
4.Invest in Practical Apps
You will, obviously, need to develop apps to reach mobile users. When creating these apps, you should prioritise practicality above all else. Your app should download fast, be data-efficient, and easy to navigate for potential customers to be interested in. Don’t make your app ostentatious; that won’t attract many downloaders. You should also take steps to constantly upgrade your app based on customer feedback. Don’t redesign the app emulating what the competition is doing. Ask your users what improvements they would like to see, and make changes based on that.
Mobile marketing is still a new field for many marketers. The rules are always changing, and new technology constantly creates more opportunities. It will be difficult for your business to keep up without professional help. Therefore, don’t hesitate to invest in a mobile marketing expert or two to jumpstart your initial strategy.
The above suggestions will certainly get your mobile marketing plan going. Don’t be overwhelmed, and stick to your plans and overall vision for your marketing strategy to succeed.