A website that is well-designed and professional represents an asset that is irreplaceable for your business. A proper website will serve as an online identity for your business and it is considered to be the strongest platform for improving your business in terms of revenue and as well as clients. So, to ensure that your website will be profitable for your business, you need to get engaged in the whole process of building a website.
But, like many things in life, building a website can also have its challenges, and we decided to help you by listing some common ones that may come in the way of creating and maintaining a website for your business.
Standing Out From the Crowd
Competition in the online space is fierce and if you want to stand out from the others, you need to be unique and best at every possible front and that includes your design, voice and brand identity. So, just opting for a free website will not make it work. You need to invest in a custom design that will build the identity for you, define your services and products and put you ahead of your competitors.
Finding the Right Designer
Every efficient website design starts with hiring the right professional website designer, someone who will be confident when making a website that will work for you. You will be needing a designer who will take care of everything, from clean search engine friendly code to high converting design to user-friendliness and a fully functional website.
Hiring a professional designer will not only give your website a beautiful design, but will also know how you can get maximum returns from your website. The right designers will pay attention to the smallest details and convert a beautiful design into a very successful website.
A professional designer knows the right way when it comes to certain things, like, following the coding and design standards, on-page optimization for search engines, high converting call-to-action areas, optimization for both performance and speed and many more. They will take proper care of your website, so that you can concentrate on taking care of your business.
The challenge here is finding the right one. So, we advise you to stay away from cheap service providers, because they will do more damage than good, because a functional website is not the same as a professional website. Make sure to look at the portfolio of the designers, see what their experience is and see what kind of feedback the previous customers have left.
Picking the Right Platforms for the Website
Web hosting, domain name and a content management system are the most important features of your business website. So you need to start by choosing a reliable host, we recommend taking a look at some of the dedicated hosting company reviews, a professional domain name and a flexible content management system. This will need some further research, or if you have managed to find a good designer, perhaps you can seek their advice. So, for the web hosting provider the choice is all yours; do the research and make a decision based on your needs.
For the domain name, pick the best one which will reflect your business and make sure to purchase it as soon as you can. Since websites can be built in several programing languages like HTML, PHP, ASP, it is perhaps best to rule out all of these options and choose a content management system that will be flexible, extensible and future proof.
For example, Joomla, WordPress, Drupal etc. but WordPress is something we would recommend, mainly because of its ease of managing the content. Creating content in WordPress is as simple as writing an email in Gmail.
Well-Organized Architecture of the Website
Perhaps the most important aspect of a successful website is that the information relevant to the potential client’s needs to be presented in an intuitive and easy way. This means that the navigation of your website should be user-friendly. Include the about us page, services page, contact page, portfolio page and etc. in the architecture of your website.
You can also include all the necessary information about your website in the footer and you can engage your visitors by placing some interactive elements in the footer of your website. For example, the goals of your company, contact info, vision, location on the map, this will all help you in gaining trust with your visitors.
Creating Valuable Content
With a beautiful design and a functional website, the next thing you need to do is create valuable content for your website visitors to help them interact with your website, and also for the search engines to index your website. Having a blog is something that will help you move in the right direction. Valuable content will help you in achieving engagement with your visitors and also help you establish yourself as an authority or a brand.
Creating valuable content is not exactly that much of a challenge, but before you start writing, you will need to identify the keywords and plan your content carefully. This is crucial if you want to rank better in the SERPs than your competitors for the keywords you have selected.
Selling Your Services and Products
Having a basic website is something you can get by with, but you can really take your business to a whole other level by selling services and products. This is what having a website for your business is all about; generating more revenue. By having the right CMS as the foundation of your business website, you can implement the ecommerce feature anytime you want.
This, however, requires some resources and dedication if you want to run a successful online store. Things you need to have in mind are, understanding what your audience needs, setting appropriate prices, building the catalog and some competitive research.
Growing Your Audience
Having a good design and a website that will run is not good enough, because you as the website owner need to spend some time on promoting your website through different channels, social media, company blog, word of mouth, email, business cards and so on, if you want to engage and grow your audience. One of these sources that plays a crucial role, and that is social media.
So, together with your website, you need to have several active social media accounts. For example, Facebook fan page, Twitter account, Pinterest pin board, or whatever else works best for your business and the niche it is in.
Optimizing the Performance of Your Website
As your website grows in terms of visitors and content, you will need to assess the speed of your website and see if it will be available to handle all requests efficiently. This requires that, from time to time, you review your hosting plan and upgrade it, if that is what your website requires. If you are on dedicated server, you will not have to worry about that, but you need to make sure that your website is regularly backed up.
If it happens that your server is too slow, migrate to a better web hosting provider. If you want to ensure that the performance of your website will be optimal, you will have to tune and tweak it by enabling caching, improving the speed and making your website responsive. If your website is not responsive, you will not be ranked high in search engine rankings.
Maintaining Your Website
Developing a website is an activity you only do one time, but if you want to keep it rolling, you as the owner need to maintain your website on a regular basis. This means updating the content, maintaining your video channel, uploading graphics, resolving any issues that may consider the design, experimenting with fonts, colors and other design elements and other things that are involved in maintaining the website. You can even hire an agency that will do the maintenance for you, or train one of your staff members to take care of everything regarding website management.
You need to consider your website as an employee that works for you 24/7 and serves your customers all around the world. A website can be your perfect salesman, the one that will know everything about your company all year round, meets a lot of people every day and helps you grow your business.
This is an investment that can secure the future of your business, so take advantage of this opportunity and have all these challenges in mind when you are building a website for your business.